CPC hosts the Advanced Agriculture Leadership Program class
The CPC was honoured to organize a professional development session and host the Advanced Agriculture Leadership Program class on December 4, 2019. This half-day session focused on how to develop and sustain a positive and effective relationship with the federal government to support agriculture, agri food and rural communities.
Participants had the opportunity of learning from experienced agriculture commodity government relations experts from Canadian Cattlemen’s Association, Chicken Farmers of Canada and Dairy Farmers of Canada.
Marco Valicenti, Director General in the Sector Development and Analysis Directorate of Agriculture and Agri-Food Canada spoke to the participants about AAFC’s effort to improve its efforts to reach out to stakeholders.
Following that session, participants met with Kelsey Johnson a reporter with Reuters who has a large background in writing about agriculture. She was able to share tips and tricks about successful media relations.
Finally, Francis Drouin, Member of Parliament for Gleng arry-Prescott-Russell chatted with participants and explained how to get the most of a meeting with a Member of Parliament. Participants ended their session with a networking lunch to further expand on the concepts broached during the session.
The Advanced Agricultural Leadership Program (AALP) is an 18-month experiential executive leadership program for those who want to shape the future of the agriculture and food industry and make a positive difference in rural communities across Ontario. www.ruralontarioinstitute.ca/aalp