Canadian pork producers to visit Japan in light of Comprehensive and Progressive Trans-Pacific Partnership
For immediate release
February 26, 2018 OTTAWA - In light of the Comprehensive and Progressive Trans-Pacific Partnership (CPTPP) being signed in Chile on March 8th, and in anticipation of its timely ratification and implementation, Canadian pork producers will be in Japan next week for a trade advocacy mission.
“During this trade advocacy mission, delegates will be able to understand the new opportunities being created by the signature of the CPTPP and how to further develop the market. Pork producers will also witness the importance of on-farm programs for international customers and see how their product is marketed to buyers in Japan,” said Rick Bergmann, Chair of the Canadian Pork Council (CPC) who will be taking part in the trade advocacy mission along with 13 other Canadian pork producers.
On Monday, March 5th, during the first day of the mission, delegates will meet with Lawrence MacAulay, Canadian Minister of Agriculture and Agri-Foods, and will visit a retail store in Kawasaki where they will witness first-hand how exporters market their product on their behalf.
Delegates will visit several retailers and witness in-store demos on Tuesday, and take part in the food expo Foodex on Wednesday where a Canada Pork International representative will be marketing Canadian pork to Japanese buyers. Meetings with government officials are also planned during this trip.
Canadian pork producers export over 70% of their product to over 100 countries, Japan currently being the second-biggest market for Canadian pork. In 2017 alone, 252,147 tonnes of Canadian pork and pork products were exported to Japan, a value of $1.2 billion dollars.
The 14 pork producers from all across Canada along with industry representatives leave Canada on March 3rd, and will be in Japan for this trade advocacy mission organized by Canada Pork International until March 8th. Interested parties can follow along on Twitter (www.twitter.com/cdnpork) and on Facebook (www.facebook.com/canadianporkcouncil/) where updates and highlights will regularly be posted.
The Canadian Pork Council is the national voice for hog producers in Canada. A federation of nine provincial pork industry associations representing 7,000 farms, the organization plays a leadership role in achieving and maintaining a dynamic and prosperous Canadian pork sector.
Gary Stordy - Director, Government and Corporate Affairs
Canadian Pork Council
613 263-9239 ext. 277
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