Red Meat Industry Donates to Red Cross Efforts in China


March 11, 2020 (Ottawa, ON)  - The Canadian Red Meat Industry has made a $50,000 donation to the Canadian Red Cross to support their work with the Red Cross Society of China and its efforts in responding to the Novel-Corona Virus (COVID-19) outbreak.

 “We see daily what an impact this virus has had on our customers in China and are aware of all the efforts made on the part of the Chinese to address it.  We felt compelled to assist” said Chris White, President of the Canadian Meat Council. 

 The Canadian Red Meat industry has a long-standing relationship with China and has been hearing directly about the devastating impacts the virus has had on families and communities.  The industry has been monitoring the situation and wanted to do more to help.  This contribution is a recognition of that show of support.

 “Our industry has many business and personal friendships with the people of China and we have all been touched by the scale of this outbreak.  We want to strategically assist our friends over the next few months to recover from the outbreak and return to normalcy,” said Canada Pork President, Trevor Sears.

 The Government of Canada is working with the Canadian Red Cross and their partnership with the Chinese Red Cross to provide medical supplies and support towards the efforts to prevent and control the spread of the infection and support the work of local hospitals.  The Red Cross Society of China is best situated to direct the funds to the people who need it most in the areas that are affected by the Novel-Corona Virus (COVID-19).  The Red Cross’s local staff will ensure the support can be effectively directed to assist impacted communities.  

The donation by industry was from; Donald’s Fine Foods, Conestoga Meats, Hylife, Maple Leaf, Olymel, Sunterra, Canada Beef, Canadian Pork Council, Canada Pork and the Canadian Meat Council.

For more information or media interviews:

Marie-France MacKinnon
Vice-President, Public Affairs
613-729-3911 x26

Gary Stordy
Director, Government and Corporate Affairs, Canadian Pork Council
613 236-9239 ext. 277


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